Why More Marketers Are Turning to Owned Media to Stay in Control

For years, marketers have relied on big tech platforms for reach and visibility. But that trust is starting to wear thin. Algorithms shift without warning, privacy rules get stricter, and monetization models change seemingly overnight. The digital ground keeps moving — and that’s pushing more marketers to rethink where they invest their time, energy, and […]

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Picsart: Create Scroll-Stopping Ads in Minutes with AI-Powered Workflows

Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker …

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Adform and Airtory partner to power global CTV creative planning and optimization

Adform is uniting its omnichannel media buying platform with Airtory’s dynamic and interactive ad formats to unlock game-changing CTV engagement at scale Adform, the most powerful and safe media buying platform built for game changers, announces a strategic partnership with Airtory, the world-leading creative management platform, to transform Connected TV (CTV) ad engagement. Brands and […]

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Leading UK Publishers Partner with Utiq to Drive New Era of Scaled, Deterministic, Privacy-First Addressability

Collaborations with Bauer Media, Immediate, and Netmums underline Utiq’s commitment to enable better marketing performance and ROI in the premium open internet. Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its […]

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