Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

Streamlined teamwork is essential for any business seeking to provide seamless customer experiences. By automating processes that once required significant manual effort, marketing workflow solutions now offer a unified platform to bring sales, customer service, and marketing teams together. This article explores how these integrated systems support cross-department collaboration, boost efficiency, and pave the way […]

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Criteo and Mirakl Ads Launch Global Integration to Accelerate Marketplace Revenue Growth

Collaboration leverages ad serving technology, unified workflows, integrated billing and reporting to unlock mid-to-long-tail activation within Retail Media Networks Criteo, the global platform connecting the commerce ecosystem, and Mirakl Ads, the retail media solution from the global leader in eCommerce solutions, announced a global integration to unlock untapped opportunity of retailers’ mid-to-long-tail advertisers, driving unprecedented […]

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Why More Marketers Are Turning to Owned Media to Stay in Control

For years, marketers have relied on big tech platforms for reach and visibility. But that trust is starting to wear thin. Algorithms shift without warning, privacy rules get stricter, and monetization models change seemingly overnight. The digital ground keeps moving — and that’s pushing more marketers to rethink where they invest their time, energy, and […]

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