Flamel.ai, the AI-powered marketing hub purpose-built for franchises and multi-location brands, has officially launched its most anticipated product update yet: automated, localized social advertising tools designed to help franchisors scale paid campaigns across every location faster, smarter and with bigger returns. Franchise marketers can now launch, manage and optimize social ad campaigns across all of […]

AppsFlyer’s Model Context Protocol (MCP) enables marketers to seamlessly integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalized, real-time, goal-aligned marketing decisions AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines how marketing […]

First-of-its-kind platform untangles marketing measurement chaos, unlocks clarity and high-ROI marketing spend for brands Bonsai, the first-party marketing intelligence platform that automates profitable growth, announced an investment of $1.8 million to accelerate go-to-market efforts and further development of the company’s platform. The investment was made by Mairs & Power Venture Capital, TAWANI Ventures, Bridge Venture Fund, Chicago Early, and Service Provider […]

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust.
The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal.

For the past couple of years, we’ve seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google’s Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the conversion, if you set those up.

Google is testing much larger favicons in the Google Search results on mobile. We’ve seen Google test variations to favicons and sitenames countless times and covered a lot of them here but this version has Google using a really large favicon and sometimes removing the site name completely.

Earlier this year, Google released a new search labs feature named Ask For Me. Google would call local businesses to get the information you need and then send it to you, without you having to pick up a phone. Well, it is still in labs, still an experiment, I am still on the waitlist but according to one user, it can be hit or miss.

Several weeks ago, we reported Google was testing AI-generated summaries for Google Discover. Well, according to TechCrunch, Google has confirmed as of this week, this is an official launch and is rolling out in the U.S.