Funding will deepen market presence, win enterprise clients, and scale AI Agent adoption across India, the Middle East, Latin America, and Africa Gupshup, the global Conversational AI leader, announced it has raised over $60 million in a funding round combining equity and debt financing from Globespan Capital Partners and EvolutionX Debt Capital. The funding will fuel the expansion of its […]

The collaboration helps unlock smarter activation, greater transparency and outcome-driven media planning at scale Magnite, the largest independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its […]

More than 95% of Cited Links in AI Responses Come from Non-Paid Sources, Of Which 85% are Earned Media; 27% are Journalistic In a groundbreaking study analyzing millions of AI-cited links from hundreds of thousands of prompts, Muck Rack, the leading provider of the award-winning PR software, has revealed how generative AI prioritizes which sources to cite, […]

Stova Event Intelligence Suite provides real-time, holistic visibility into an organization’s entire event portfolio. Stova, a leading end-to-end event management platform, is rolling out its Event Intelligence Suite, a powerful new BI analytics suite that gives event professionals real-time, holistic visibility across every single event. Built within the Stova platform, the Event Intelligence Suite empowers event professionals […]

Lovart’s design Agent launches publicly, after attracting 800,000 Beta testers. Lovart delivers six or higher branding budgets in minutes for less than US$90 per month. Lovart, a bold AI design and branding Agent with capabilities of an award-winning creative team, has officially launched its long-awaited generative design platform, exiting Beta with a bold mission: to generate six figure or higher branding […]

Beauty meets intelligent tech: L’Oréal Turkey unlocks faster, more consistent creative production with AdCreative.ai L’Oréal Turkey has partnered with AdCreative.ai, an Appier Group company, to transform its creative production process using next-generation generative technology. The collaboration represents a significant step in L’Oréal Turkey’s digital evolution, enabling the delivery of high-quality, performance-optimized content at scale and with greater speed. Founded by Turkish entrepreneur Alexandre Leciel, […]

Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion.
The post Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth appeared first on Search Engine Journal.

Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search.
The post Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not [Search Central Live Asia Pacific] appeared first on Search Engine Journal.