Designed for Growth-Focused Developers, the New IAP ROAS Model Enhances UA Efficiency and Maximizes Revenue Impact Mintegral, the leading programmatic advertising platform, announced the official launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimization model. This new feature enables mobile app developers to acquire high-value, paying users with greater precision, efficiency, and […]

Funding will accelerate expansion of AI-powered audience tools, contextual quality scoring, and premium demand curation solutions ArcSpan, the leading publisher-first audience monetization platform, announced it has raised $5.2 million in a Seed Extension round. The capital will support ArcSpan’s mission to help digital publishers maximize revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions. […]

Creative professionals, developers, and innovators alike often find themselves boxed in by the limitations of single-threaded AI tools. Whether you’re crafting a story, generating visuals, or building applications, bouncing between tools and losing context is a constant source of friction. Flowith Flowith eliminates those boundaries—redefining what it means to build with AI by combining infinite …

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.
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