How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper year-over-year midway through 2025, with agencies like Goodway Group reporting 20% cheaper rates across private…
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