Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show the percentage of users who confirmed the attribute actually exists at that business.

What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale.
The post Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) appeared first on Search Engine Journal.

Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem
The post Google On Balancing Needs Of Users And The Web Ecosystem appeared first on Search Engine Journal.

@thegarybrecka Booze 🥃 — Mike Martin (@MikeMartinGB) Jul 28, 2025 from Twitter https://twitter.com/MikeMartinGB July 28, 2025 at 09:44AM

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Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across …