People don’t buy features. They buy the story of what life looks like after using your product — Mike Martin (@MikeMartinGB) Apr 7, 2025 from Twitter https://twitter.com/MikeMartinGB April 07, 2025 at 01:55PM

Google Ads or Meta Ads: Where should your budget go? Compare costs, intent, and performance to make the smartest choice for your business goals.
The post Budget Allocation: When To Choose Google Ads Vs. Meta Ads appeared first on Search Engine Journal.

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) Apr 7, 2025 from Twitter https://twitter.com/MikeMartinGB April 07, 2025 at 01:05PM

Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those hreflang tags so that there is no redirect.

Google has a new search refinement or expansion feature they are titling “Relevant topics." This reminds me of People also ask, Things to do, and the other ways Google tries to get you to search more after conducting your first search.

After initially going live on Wednesday morning, Microsoft did not officially announce the launch of Copilot Search in Bing until late Friday afternoon. Microsoft said, “Copilot Search seamlessly blends the best of traditional and generative search together to help you find what you need ‘" and meet you where you’re at in your discovery journey."

Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results.
The post How To Write SEO Reports That Get Attention From Your CMO appeared first on Search Engine Journal.

@MarvinVettori Should all be online, fucking joke! — Mike Martin (@MikeMartinGB) Apr 7, 2025 from Twitter https://twitter.com/MikeMartinGB April 07, 2025 at 12:00PM

@MindHaste Intuition never steers you wrong. Trust it. — Mike Martin (@MikeMartinGB) Apr 7, 2025 from Twitter https://twitter.com/MikeMartinGB April 07, 2025 at 11:58AM

@Super_Thinkiing Live, love, learn – that’s the rhythm of life. — Mike Martin (@MikeMartinGB) Apr 7, 2025 from Twitter https://twitter.com/MikeMartinGB April 07, 2025 at 11:58AM