Google has replaced the promotions section in the merchant local knowledge panel with a deals section. There are still clipable coupons but it is renamed “Deals" instead of it saying "Promotions." There is also a new green percentage icon next to each deal.

Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the early days and we all know how that went.

Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google’s statement that doing normal SEO works for AI Search.

Guess what – another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it a lot during the Google June 2025 core update and after that core update and nope – it is not calming down yet.

Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally rolling out. Google AI Mode added file uploads…

😂😂😂 https://t.co/uFarhS3M70 — Mike Martin (@MikeMartinGB) Aug 1, 2025 from Twitter https://twitter.com/MikeMartinGB August 01, 2025 at 01:19PM

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) Aug 1, 2025 from Twitter https://twitter.com/MikeMartinGB August 01, 2025 at 01:05PM

Here’s how SEO and content teams can build a knowledge graph to shape brand visibility in machine-led experiences.
The post Merging SEO And Content Using Your Knowledge Graph to AI-Proof Content appeared first on Search Engine Journal.

Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar, with all the other filters.