Inderpaul Rai shares how a major PPC overspend taught him the value of careful automation, strong team processes, and calm leadership under pressure.

TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.

RT @russellbrunson: If you can’t profitably acquire one customer… Why do you think ads will help you scale? — Mike Martin (@MikeMartinGB) Sep 29, 2025 from Twitter https://twitter.com/MikeMartinGB September 29, 2025 at 04:56PM

Here is a recap of what happened in the search forums today…

As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.

You can now have AI Mode help you make reservations at restaurants.

Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.

Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth.
The post The Impact Of AI Overviews & How Publishers Need To Adapt appeared first on Search Engine Journal.

We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a more recent comment from John Mueller of Google that is more encouraging on the topic.

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.