Lithero Announces New Integration with Adobe GenStudio for Performance Marketing and Adobe Workfront

Adobe has integrated Lithero’s innovative AI platforms, LARA Create and LARA Review, into two key Adobe products. LARA Create is now integrated with Adobe GenStudio, enhancing both productivity and creativity, while maintaining the stringent compliance standards that are critical in life sciences. Additionally, LARA Review is integrated into Adobe Workfront, streamlining workflow cycle times by […]

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Leveraging Martech to Define, Analyze, and Strategically Act on your Total Addressable Market (TAM)

Understanding TAM Whether you plan to start a new business or grow the existing one, one of the first steps is understanding your total addressable market (TAM). In simple words. TAM is the potential revenue opportunity available if you would capture 100% of your market’s demands. It defines the total and the largest measure of […]

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