The Heartbeat of Community Building: Why Passion, Not Brand, Creates Movements

Community is more than a buzzword—it’s a battleground for relevance, loyalty, and long-term brand health. Yet, many corporations still misread the core ingredient that fuels thriving communities: passion. It’s a critical yet often misunderstood distinction. Passion does not originate in a brand. It’s not baked into a logo or conjured through a clever slogan. Passion …

The Heartbeat of Community Building: Why Passion, Not Brand, Creates Movements Read More »

Scroll to Top