AI-enhanced tool enables rapid responses to prospects, and delivers vital campaign overviews  eTrigue, the company behind Lead Accelerator, the popular digital marketing platform, has announced the launch of its new AI-enhanced tool, Lead Insights. This is designed to help companies, and their channel partners, revolutionise how they rapidly target, manage and convert business leads and prospects […]

Similarweb reveals AI referrals and top chatbot prompts, giving digital leaders the visibility they need to optimize for new patterns of consumer behavior. Similarweb, a leading digital intelligence company, now reveals AI Chatbot Traffic as a distinct traffic source from traditional search and other referrals. The new AI Chatbot Traffic screen allows marketers and SEO […]

New data reveals that although the majority of companies report an increase in their data volumes this past year, nearly all describe scalability problems with no clear path from insight to action The data crisis is here, with many companies struggling with legacy business intelligence systems that fail to meet their needs. The State of BI […]

Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses.
The post Google Maps Gets An Upgrade To Combat Fake Reviews appeared first on Search Engine Journal.

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas.

On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named “Preference Ranking Guidelines." It looks to me similar to the Google Quality Raters guidelines that continuously leaked until Google began publishing them for all to see.

Alorica Inc., a global leader of digitally-powered customer experience (CX), announced its participation in Sanas’ latest $65 million Series B funding round, reaffirming its commitment to AI innovation. In 2022, Alorica became an early investor and strategic partner of Sanas, offering its clients first-to-market, exclusive access to Sanas’ breakthrough AI linguistic technology. Since then, Alorica […]

People don’t buy features. They buy the story of what life looks like after using your product — Mike Martin (@MikeMartinGB) Apr 7, 2025 from Twitter https://twitter.com/MikeMartinGB April 07, 2025 at 01:55PM

Google Ads or Meta Ads: Where should your budget go? Compare costs, intent, and performance to make the smartest choice for your business goals.
The post Budget Allocation: When To Choose Google Ads Vs. Meta Ads appeared first on Search Engine Journal.