Personalization has long been the North Star for marketers. Done right, it’s the difference between a brand that just sells and a brand that truly connects. Today, artificial intelligence (AI) is its most powerful compass pointing us toward that goal. From predictive product recommendations to dynamic email content, AI enables us to tailor messages with […]

Bijna elke funnel eindigt ermee: een formulier. De allerlaatste stap waarin je je gegevens invoert om een product te kopen. Formulier-analytics tools bieden je net dat beetje meer inzicht over waar frictie zit.

Het retailmedia-landschap groeit razendsnel – en met die groei komt complexiteit. Denk aan gefragmenteerde data, inconsistente metrics en beperkte API’s. WPP Media besloot deze uitdagingen niet alleen te trotseren, maar er een kracht van te maken.

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“Winning the Customer Experience Race,” by Edwin Margulies, gives leaders a decision rubric, cross-industry playbooks, and data practices that make AI pay off Nextiva announced Winning the Customer Experience Race, a new book by Edwin Margulies that gives CX and IT leaders a decision rubric, cross-industry playbooks, and data practices that make AI pay off. The guide […]

Zip’s Price Negotiation Agent projects millions in annual savings; conference brings together 700+ procurement leaders, including speakers from T-Mobile, Gap, Block, and more Zip, the AI platform for procurement, unveiled a powerful new suite of AI agents at its third annual Zip Forward conference, including its most powerful agent yet: the Price Negotiation Agent, which helps […]

Liquid, the brand consultancy and activation company behind some of the world’s most innovative enterprises, announced the launch of Liquid Ai Studio™. This new offering is designed to help enterprise brands create more content, at higher fidelity, and with absolute brand consistency. Liquid Ai Studio blends human ingenuity with advanced AI tools to deliver enterprise-grade creative at […]

Simplifying the assembly required nature of Amazon’s advertising ecosystem so every brand can grow with confidence Amazon’s advertising ecosystem is powerful. But unlocking its full value requires assembling Amazon’s multiple ad tech components. This leaves marketers juggling multiple vendors, complex data pipelines, and siloed tools; all while trying to acquire new customers and improve ROI. […]

Agent Builder enables developers to build custom AI agents directly on top of their data using a natural conversational approach to context engineering Elastic , the Search AI Company, announced Agent Builder, a complete set of capabilities powered by Elasticsearch, that makes it easy for developers to build custom AI agents on company data—all within […]