MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact.

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.

And its built in search features seem to use Google Search.

Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.

Protect your Black Friday revenue: spot and prevent coupon fraud, monitor brand bidding and secure your affiliate traffic before losing budget.

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.

Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your reports under the “Breakdowns" dropdown selector at the top left.

Google may be testing displaying different-sized cards for recipe results in the Google Search results. The cards show large and small graphics that make the results look misaligned.