Google Internal Emails On Google Marketing Live 2024 (Last Year)

Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is frustration amongst advertisers, being pushed into fully automated ads and they are just willing to go along with it.

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Bloomreach and Captain Up Partner to Offer Unified CRM, Gamification, and Loyalty Capabilities for iGaming

Bloomreach, the agentic platform for personalization, announced it has partnered with Captain Up, the premier gamification and loyalty platform. This partnership enables iGaming brands to use the combined power of Bloomreach and Captain Up to drive better customer experiences with a blend of real-time player data, AI-powered personalization, and robust gamification. With nearly 60% of […]

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