Every form submission quietly influences customer trust, data reliability, and campaign results. Getting addresses right has become a frontline marketing responsibility, not a background technical task reserved for backend teams. Address data touches almost every marketing workflow. It influences targeting, personalization, fulfillment, and reporting across channels. Many teams still treat poor address inputs as an…

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google questions the need for ccTLDs for all websites that go international. Google’s John Mueller calls some SEO content…

Partnership to Drive Adoption of AI-powered Video Analytics Across Key Commercial Sectors YY Group Holding Limited (NASDAQ: YYGH) (“YY Group”) and Graymatics-SG Pte Ltd (“Graymatics”) announced the formation of a strategic partnership for the preferred distribution of Graymatics’ AI-powered video analytics solutions in Singapore. Under the terms of the agreement, YY Group will distribute Graymatics’ […]

AI image generation and precision editing in one platform — empowering everyone to create stunning visuals with ease. AI Image Generator technology is booming — but “easy to use” is still one of the industry’s biggest challenges. In recent years, AI Image Generators have rapidly spread across social media, marketing content, and personal creative projects, pushing […]

OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook.
The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal.

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.

Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a “Browse with AI" button. The button is more colorful and in your face, which probably gets more users to notice it.

Google’s John Mueller posted one of his one-liners, where he called some forms of SEO content as “digital mulch." He wrote, "And let’s be honest’"most of that SEO content is just digital mulch. (…) If your blog exists solely to rank, it’s living on borrowed time."

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion action metric.