PubMatic, an independent technology company delivering digital advertising’s supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected […]

New guide provides strategies for businesses looking to maximize return on investments in Connected TV advertising Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, announced the release of “Best Practices Guide to CTV Advertising,” a comprehensive resource designed to help marketers effectively navigate […]

The New Integration Empowers Advertisers with a Centralized, AI-Driven Tool to Streamline and Improve Campaign Performance Across Multiple Channels Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to announce its integration with Google’s DV360 (Display & Video 360), an enterprise-level demand-side platform (DSP) for programmatic […]

RT @MikeMartinGB: 20% of small businesses fail in their first year, 30% of small business fail in their second year, 50% of small businesse… — Mike Martin (@MikeMartinGB) Apr 9, 2025 from Twitter https://twitter.com/MikeMartinGB April 09, 2025 at 01:55PM

We’ve seen Google test showing Google Discover on the desktop home page for years now but Google has now confirmed it will be bringing Discover to its desktop Google.com home page in the future. When that will happen exactly, I don’t know, but Google did announce it at the Search Central Live event in Madrid this morning.

I am hearing reports that Google is showing driving direction request data on the Google Business Profile API for Service Area Businesses (SABs). SABs do not get a directions button, because those addresses are hidden in Google Search and Google Maps – so how does anyone trigger driving directions to that business?

Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like it does in the AI Overviews.

Google seems to be rolling out a new metric in the Google Business Profiles performance report for “messaging clicks." This was a feature we had in the old Google My Business reports in 2020 but it went away. But now it seems to be returning.

RT @MikeMartinGB: Your comfort zone is the priciest rent you’ll ever pay. 💸 It drains your growth, potential, and the incredible future yo… — Mike Martin (@MikeMartinGB) Apr 9, 2025 from Twitter https://twitter.com/MikeMartinGB April 09, 2025 at 01:05PM

This post outlines five strategies that second-hand retailers can adopt to drive success using PPC.
The post Ecommerce PPC Challenges & Strategies For Second-Hand Retailers appeared first on Search Engine Journal.