Find out how to develop a powerful PPC for SaaS strategy that aligns with complex buying processes and high competition.
The post How To Plan PPC Campaigns For SaaS Marketing & Think Strategically appeared first on Search Engine Journal.

RT @MikeMartinGB: Stories sell because they stick. Facts fade — Mike Martin (@MikeMartinGB) Apr 8, 2025 from Twitter https://twitter.com/MikeMartinGB April 08, 2025 at 01:05PM

Google’s John Mueller affirmed that using the disavow tool is not a normal part of site maintenance
The post Google Says Disavow Tool Not Part Of Normal Site Maintenance appeared first on Search Engine Journal.

Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about payments methods and store ratings, Google said.

Ogury’s client-facing platform delivers seamless audience planning, activation, and reporting in a privacy-first environment Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology. As digital advertising faces […]

Acquisition creates the most comprehensive licensing and compliance software suite in the industry for gaming operators, manufacturers, and regulators Vector Solutions, the leading provider of impactful technology solutions that enhance safety, compliance, and operational efficiency, announced the acquisition of ArdentSky, the leading provider of regulatory compliance solutions for the gaming industry. The acquisition strengthens Vector […]

Every business is just a collection of stories. Some sell, some don’t — Mike Martin (@MikeMartinGB) Apr 8, 2025 from Twitter https://twitter.com/MikeMartinGB April 08, 2025 at 12:05PM

Ask most advertisers about audio, and they’ll tell you it’s great for driving awareness, but maybe not much else. That’s because even though consumer behavior as it pertains to digital audio has evolved tremendously, marketers have been too busy to really understand how far digital audio has come. Despite the tremendous evolution of consumer behavior […]

Marketing technology has always relied on data to predict and influence consumer behaviors. However, modern brands are venturing beyond basic analytics to tap into subconscious motivators. This paradigm shift toward deeper insights is reshaping martech in profound ways, blending behavioral signals with predictive psychology to create what many experts now call sentient segments. This blog […]