Selling without a story is like throwing money into the wind—it won’t stick. — Mike Martin (@MikeMartinGB) Apr 25, 2025 from Twitter https://twitter.com/MikeMartinGB April 25, 2025 at 02:02PM

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns on Microsoft.

Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being found through search engines."

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the…

Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.
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RT @MikeMartinGB: Stories sell because they stick. Facts fade — Mike Martin (@MikeMartinGB) Apr 25, 2025 from Twitter https://twitter.com/MikeMartinGB April 25, 2025 at 01:05PM

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.

Google seems to have added a new section to music knowledge panels named “Behind the music." It seems that this is generated using Google’s Gemini AI and gives you a bit of background on the song.