PostcardMania, the $119 million marketing technology firm with over 390 staff, is adding snap apart mailers to its direct mail automation offerings through its multi-million-dollar tech-driven division PCM Integrations. Snap-apart or snap pack mailers are mail pieces sealed with perforated tear-off edges often used in official government correspondence, lending an official appearance that businesses can leverage to improve open rates and response. […]

Willis, a WTW business, has announced that it is now offering AdWrap, a master-controlled insurance program designed to meet the production insurance needs of businesses and their contracted vendors. This innovative program provides a cost-effective and transparent approach for businesses creating marketing, advertising, and promotional content in the U.S. Marketing Technology News: Cloudflare Introduces Speed Brain […]

Brands are leveraging AI to elevate video creation, boost engagement and improve overall accessibility Wistia, a leading video marketing platform for businesses, released its 2025 State of Video Report. The annual report, based on insights from over 14 million videos, 100,000 businesses and a customer survey of 1,300 professionals, highlights key trends shaping how videos […]

In today’s insight-driven world, where expertise, speed, and agility define success, Toluna is taking a bold step forward. The global insights leader is unifying its family of brands – Harris Interactive, GutCheck and MetrixLab – under a single, refreshed identity: Toluna. This strategic transformation is the culmination of years of sustained investment in technology, AI, world class […]

The marriage of primary survey data and behavioral data creates full-fledged automated ideas for activations and marketing rollouts with RYA, powered by Qrious Insight and Southpaw Insights RYA, the Creative AI tool for marketers, today announces a partnership with the premier experts in behavioral intelligence, Qrious Insight, and human insights firm, Southpaw Insights, to integrate even […]

New Relic State of Observability for Media and Entertainment report shows 35% of respondents look to observability to deliver on the adoption of AI Most widely used observability capability is AI monitoring at 60%, the highest among all industries Report shows significant benefit of investing in observability, with 296% ROI reported by respondents New Relic, […]

Danone, Jack Daniel’s®, Bayer and OLLY are among this year’s front-runners, prioritizing real-time moments to drive incremental return on advertising spend & sales. InMarket, a leader in real-time marketing and measurement, released its annual “Breakthrough Moments” Report. This year’s Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as […]

New Playbook Previews 2025’s Top Seasonal Commerce Moments, Providing Advertisers with a Blueprint for Marketing Success PadSquad, the leading provider of high-impact digital ad and video experiences for brands and agencies, has debuted the complete report for tentpole marketing and seasonal advertising, The Big 5: The Advertiser’s Guide to $1.2T in Shopping Moments. As advertisers’ […]

Zight now integrates with Zendesk, allowing support teams to embed screen recordings, GIFs, and annotated screenshots directly into tickets for faster, clearer responses. The new Request Video feature lets customers share screen-recorded issues, helping teams diagnose and resolve problems more efficiently. Zight, the leading AI-powered screen recording and visual communication platform, announces a powerful new […]

New Release of IPM Suite™ Delivers Predictive Analytics, Dynamic Dashboards, and Executive Insights FADEL, a leader in rights and royalty management, has unveiled a breakthrough AI-powered upgrade to IPM Suite™, redefining how licensing and finance teams harness data. With predictive analytics, dynamic dashboards, and instant executive snapshots and reports, the latest release converts complex data into […]