Operative Launches AOS + OnAir Local to Transform Local Broadcast Advertising Sales and Operations

Local Broadcast Companies Can Unify Linear and Digital Ad Sales, Trafficking and Operations to Accelerate Revenue Growth Operative, the preferred advertising management solution provider for the world’s leading media brands, announced the launch of AOS + OnAir Local, an AI-enabled, cloud-based, cross-platform advertising sales and trafficking platform that enables local broadcasters to optimize their traditional […]

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Attribution From JamLoop Launches, Providing Confidence in CTV Buying

Advertisers and agencies gain full visibility into how CTV viewers are converting JamLoop, the technology provider making CTV more accessible to advertisers and agencies, announced the launch of Attribution for clients using their demand-side platform to buy CTV. JamLoop developed the new capability in response to customers wanting to maximize exposure to their ads with […]

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