Magnite, the largest independent sell-side advertising company, announced an agreement with Western Union to support growth of the financial services company’s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an advertiser and monetize its owned media. To further increase direct access to streaming inventory, Western […]

Go-to-market leader will elevate Deltek’s global marketing efforts Deltek, the leading global provider of enterprise software and solutions for project-based businesses, announced the appointment of Dan Barnhardt as Chief Marketing Officer (CMO). Dan will report to Natasha Engan, SVP and Chief Commercial Officer. Barnhardt joins the company with a proven track record of driving brand transformation, scaling […]

Global clients LVMH, Nissan using Olyzon’s AI-native ad tech to solve longstanding structural inefficiencies that hold back CTV investments; CEO Jules Minvielle Relocates to New York; Zach Sorscher appointed SVP of Sales Olyzon, The Agentic CTV Advertising Platform, has launched in the U.S. with AI-native solutions that leading global brands are using to transform connected television (CTV) into the […]

Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions forcontent and experience, empowering marketers to stay ahead of the curve Sitecore®, a global leader in digital experience software, announced the launch of the Sitecore AI Innovation Lab, a unique program created in collaboration with Microsoft that provides a guided environment for marketing […]

Introducing Conforma: AI-powered multimedia transformation startup converts plain text into video, audio, and infographics for faster, more engaging content delivery Conforma, an innovative AI SaaS company, launched a first-of-its-kind platform to transform text into multimedia formats. Designed to help businesses create more engaging and accessible content, Conforma automates the conversion of plain text into dynamic […]

Appoints Industry Vets Michael Kim as Chief Product Officer and Laura Colona as Chief of Staff Madhive, the only unified operating system for local media, announced the appointment of industry veterans Michael Kim as Chief Product Officer (CPO) and Laura Colona as Chief of Staff. The announcement comes as the company is rapidly expanding both […]

The fund represents CallRail’s commitment to investing in its Agency Partner Program participants CallRail, the lead engagement platform, announced the launch of their Marketing Development Fund (MDF). This program is designed to provide financial and strategic support for co-branded marketing initiatives as part of its existing Agency Partner Program. CallRail’s new MDF program underscores the […]

Fraud-Free Traffic breaks down how invalid traffic is hurting your bottom line—and what to do about it Anura Solutions, the authority on ad fraud detection and prevention, has launched a new e-book created specifically for professionals in the search arbitrage space. Fraud-Free Traffic: Safeguarding Your Search Arbitrage is packed with real-world strategies to protect your profits, improve vendor relationships, and spot fraud before it damages your […]

Industry leader brings decades of experience building tech-powered marketing organizations and nurturing world-class talent MiQ, a leading global programmatic media partner, has appointed Brian Whipple to its Global Statutory Board, reinforcing the company’s focus on delivering smarter, tech-enabled programmatic advertising solutions. Whipple, the longtime CEO of Accenture Interactive, brings decades of experience building tech-powered marketing […]

Storyselling transforms cold leads into warm relationships. — Mike Martin (@MikeMartinGB) Apr 16, 2025 from Twitter https://twitter.com/MikeMartinGB April 16, 2025 at 01:55PM