Programmatic CTV Advertising Faces Transparency Challenges — ONE SSP Publishes Findings on Inefficient Supply Chains
The programmatic CTV ad industry continues to grapple with a core structural problem: a lack of transparency in how ads are traded between DSPs & publishers The programmatic Connected TV (CTV) advertising industry continues to grapple with a core structural problem: a lack of transparency in how ads are traded between demand-side platforms (DSPs) and […]