Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience.

Discover the new audit signals, rendering issues, and mobile UX factors that impact how GenAI bots evaluate your site.

Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on.

Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.

Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.

Google’s new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign optimization.

Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and consumers.

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results.

Reddit and Wikipedia now dominate ChatGPT citations, as OpenAI experiments with answer-first sources with new citation weighting.

Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
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