Every profession has its villain. In sales and marketing, it’s not the competitor, the economy, or the procurement department. It’s something far more insidious, more subtle, and often self-inflicted: Premature Elaboration A long-time friend, mentor, and outstanding enterprise sales leader, Doug Theis, uses the term to describe one of the saddest moments in business—the moment…

Modern marketplace operators face an increasingly complex challenge: scaling revenue across Amazon, Walmart, and other high-velocity retail platforms while juggling fragmented data sources, inconsistent reporting, and shrinking margins. Enterprise e-commerce teams must track organic ranking, paid media efficiency, inventory shifts, profitability, compliance, competitor activity, and customer behavior—often through disconnected tools that obscure more than they…

Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them.
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