Here is a recap of what happened in the search forums today…

Learn how to successfully manage international PPC campaigns with multiple agencies, avoid common pitfalls, and balance global consistency with local market needs.
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Think of objections as the villain in your story. Then defeat them on the page — Mike Martin (@MikeMartinGB) Apr 28, 2025 from Twitter https://twitter.com/MikeMartinGB April 28, 2025 at 01:55PM

Apple has made some updates to its Applebot documentation, primarily explaining the difference between the normal Applebot crawler and the Applebot-Extended crawler. To be clear, Applebot-Extended is not new, Apple introduced it about a year ago but Apple wanted to clarify how blocking Applebot-Extended impacts Applebot, if at all.

Last December, we reported how Google was showing a payments option section in the retailer/merchant knowledge panel. Google is now testing a clearer version of it, while adding shipping and return information to the payments section.

Microsoft Bing is testing placing a “more videos" section in the Bing Copilot answers. Recently we covered how Bing placed images and video links but this implementation makes more sense.

Google uses its search engine data and signals to help train its Gemini AI models, we learned from documents from the DOJ deposition testimony. Although, we kind of knew that when Google launched SGE, they told us they used Google Search’s core ranking systems to help identify high-quality sites (although, it didn’t seem like they did…).