28% of casual game installs from non-gaming publishers come from utility apps, Liftoff’s Casual Gaming Apps Report reveals

Liftoff’s 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 months Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, released their 2025 Casual Gaming Apps Report. The report, based on combined […]

28% of casual game installs from non-gaming publishers come from utility apps, Liftoff’s Casual Gaming Apps Report reveals Read More »

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