RT @MikeMartinGB: A compelling story is the single most powerful asset in your sales toolkit. — Mike Martin (@MikeMartinGB) Apr 30, 2025 from Twitter https://twitter.com/MikeMartinGB April 30, 2025 at 03:57PM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console may be rolling out desktop versus mobile Discover performance data…

Google’s John Mueller said having “four identical links on a page to another page seems fine & common to me." He said, don’t worry if you have that in your navigation, and implied it won’t have an impact on your SEO.

Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google’s Ads Liaison, confirmed these are a sponsored ads experiment, but clicking on them do not result in a charge. They are labeled as sponsored only because they go to more commercial queries.

We know Google will be bringing Google Discover to the desktop interface, heck, we’ve seen Google testing it for a while now. But did you know that Google will also show the breakdown of mobile versus desktop performance of Google Discover in Google Search Console?

This is how you build a smart business without blowing your savings https://t.co/ATHsC5bTxU — Mike Martin (@MikeMartinGB) Apr 30, 2025 from Twitter https://twitter.com/MikeMartinGB April 30, 2025 at 01:55PM

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) Apr 30, 2025 from Twitter https://twitter.com/MikeMartinGB April 30, 2025 at 01:05PM