Driving traffic to your website isn’t just about ranking high for a few keywords—it’s about consistently managing technical health, identifying trends, tracking performance, and adapting fast. For individual marketers and large SEO teams alike, the challenge is finding a tool that can do it all without requiring 10 different subscriptions and endless manual oversight. Zutrix …

Stop settling for “maybe.” Start getting “yes.” https://t.co/hDw2sveTuI — Mike Martin (@MikeMartinGB) May 2, 2025 from Twitter https://twitter.com/MikeMartinGB May 02, 2025 at 02:02PM

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month.

Microsoft is not only testing removing the name “Microsoft Bing" from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half the length.

Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named “Search for Products" that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.

Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to.

Google is expanding AI Mode both in terms of features and access. Google is testing AI Mode in the wild with a limited number of searchers. Google also opened up its waitlist to all 18+ U.S. users. Google added product and place cards to the AI Mode results. Plus, Google added a history tab.

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data…