Google’s new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection.

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.

@Joshpad Daniel Rodriguez was a war — Mike Martin (@MikeMartinGB) May 4, 2025 from Twitter https://twitter.com/MikeMartinGB May 04, 2025 at 06:31PM

@DovySimuMMA If Bo is half the man people think he is then he will learn from this stop being overconfident and train like crazy coming back and shocking everybody. He has the ability does he have the mindset? — Mike Martin (@MikeMartinGB) May 4, 2025 from Twitter https://twitter.com/MikeMartinGB May 04, 2025 at 06:29PM

RT @MikeMartinGB: Close the gap between interest and income: https://t.co/hDw2sveTuI — Mike Martin (@MikeMartinGB) May 4, 2025 from Twitter https://twitter.com/MikeMartinGB May 04, 2025 at 03:59PM

@DovySimuMMA Just proves that MMA is the toughest sport on the planet and no matter how good you are somewhere else you still gonna suffer in the UFC — Mike Martin (@MikeMartinGB) May 4, 2025 from Twitter https://twitter.com/MikeMartinGB May 04, 2025 at 03:56PM

RT @WiserFocus: Framing Effect – “People react differently to ‘90% survival rate’ than ‘10% chance of death’—even though they mean the same… — Mike Martin (@MikeMartinGB) May 4, 2025 from Twitter https://twitter.com/MikeMartinGB May 04, 2025 at 03:44PM

Free doesn’t mean worthless. It means fearless. — Mike Martin (@MikeMartinGB) May 4, 2025 from Twitter https://twitter.com/MikeMartinGB May 04, 2025 at 02:05PM

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) May 4, 2025 from Twitter https://twitter.com/MikeMartinGB May 04, 2025 at 01:05PM