Bloomreach and Captain Up Partner to Offer Unified CRM, Gamification, and Loyalty Capabilities for iGaming

Bloomreach, the agentic platform for personalization, announced it has partnered with Captain Up, the premier gamification and loyalty platform. This partnership enables iGaming brands to use the combined power of Bloomreach and Captain Up to drive better customer experiences with a blend of real-time player data, AI-powered personalization, and robust gamification. With nearly 60% of […]

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Google Cloud and Philips Collaborate to Drive Consumer Marketing Innovation and Transform Digital Asset Management with AI

Google Cloud helps streamline marketing processes, enhancing brand consistency and reducing operational costs Google Cloud announced a collaboration with the Philips Personal Health Business to modernize its global image library and content marketing systems. Leveraging Google Cloud’s Vertex AI platform, Philips has developed a solution that enables asset management with unprecedented speed and scale, significantly […]

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Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar] via @sejournal, @hethr_campbell

Join us in this session where we’ll explore real consumer behavior and how it shapes your local SEO strategy.
The post Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar] appeared first on Search Engine Journal.

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MarTech Interview with Linsday Bayuk, Chief Marketing Officer @ Fullstory

Tweet Linsday Bayuk chats about StoryAI, Fullstory’s new proprietary AI agents, specially built to help marketers make better sense of complex buyer behaviour in this MarTech interview by MarTechSeries: __________ Hi Lindsay, tell us a little about your marketing journey so far and experiences as a SaaS CMO? I began my career in product marketing

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Invisible but Influential – The Martech You Don’t See

The most powerful Martech is not the one you see, but it’s the one working behind the scenes. This basic reality is catching a seismic change, gently changing the marketing landscape. A different type of marketing technology that works silently, invisibly, yet shockingly powerfully, as businesses spend millions on polished websites, social campaigns, and loyalty […]

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