Tier One Partners, a women-owned, full-service integrated marketing and PR agency, announced Apex Fintech Solutions has engaged the agency to lead a comprehensive communications program to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in today’s rapidly evolving global financial technology ecosystem. Through this engagement, Tier One will support Apex’s […]

Following a rigorous Council evaluation, the ECDMA grants its highest individual honor to Aleksei Sovetkin, citing his sustained scholarly contributions, award-winning marketing innovations, and agency leadership. The E-Commerce & Digital Marketing Association (ECDMA) announces the admission of Aleksei Sovetkin to its Senior Member tier, the highest individual distinction available within the organization. This decision follows a comprehensive […]

Loyalty programs once served as a marketing lever—earn points, redeem later—and are now rapidly evolving into a fully embedded, hyper personalized customer experience. As we look toward 2026, loyalty is shaped not just by points or perks at checkout, but in customer service, by how brands handle problems and recover from service failures. Tools like […]

GenFlux, a platform helping brands track and optimize how they appear in AI-generated answers, announced a $4.2 million seed funding round led by Symbolic Capital, with participation from Borderless Capital, Frachtis, Glasswing Ventures, Dispersion Capital, Delphi Ventures, and Radical Ventures. More than 40% of Gen Z now use ChatGPT, Perplexity, and Gemini as their primary […]

Built to deliver ROI for less cost, Mailchimp now combines unified data with powerful automation across email and messaging Product innovations available in 185 countries and territories across North America, Latin America, EMEA and APAC SMS launching in 34 new markets across EMEA including Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, Poland and more Intuit […]

New capabilities in Qlik Cloud unify a unique analytics engine, curated content, and governed data products with transparent reasoning; MCP extends Qlik’s trusted intelligence into leading AI assistants Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), announced the general availability of its agentic experience in Qlik Cloud®, delivered through […]

AI-enabled capability will support NATO with insight across complex information environments  Brandwatch, a Cision company and a global leader in social intelligence and social media management, and Blackbird.AI, the global leader in narrative intelligence, announced that their consortium has been selected by the NATO Communications and Information Agency (NCIA), on behalf of the North Atlantic […]

Maintaining a positive brand image is a constant battle in an era where a single viral comment or a missed customer complaint can shift public perception in minutes. Marketing teams and agency professionals often find themselves overwhelmed by the sheer volume of digital noise, struggling to identify which conversations actually require their attention. When you…