Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.

Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.

You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence.

As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”

AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions.

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.

The modern marketer faces an undeniable challenge: visibility into what’s really working. With fragmented analytics, privacy updates, and unreliable platform reporting, it’s more complicated than ever to pinpoint where conversions truly come from—or how to double down on what’s performing. The problem isn’t creativity or strategy. It’s data integrity. Without accurate tracking, optimization becomes guesswork—and…