According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.

Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.

SEO involves tradeoffs. See how time, cost, and quality affect results – and why quality-first work delivers faster, more sustainable gains.

Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices.

This should make managing your Google Posts on your local Google Business Profile easier.

The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control.

ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.

Design ecommerce images that AI can accurately interpret, from OCR-ready labels to curated context and sentiment-aligned visuals.

Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.