Our client asked whether they should host their videos internally on their website rather than using a third-party video hosting platform. Their rationale made sense at a glance—they believed they could maintain higher control over video quality, reduce dependencies, and boost search engine optimization. But while it’s easy to appreciate the intent, the reality is …

Images are essential to digital storytelling. They bring emotion to blog posts, clarity to documentation, and conversion power to E-commerce. But if poorly handled, images can sabotage your efforts—slowing down pages, confusing search engines, blocking accessibility tools, and damaging mobile experiences. In an era where Google rewards performance and users abandon slow or clunky interfaces, …

Many businesses either fail to plan their social media strategy or build calendars that look good in theory but deliver no lasting impact. Without coordination, consistency, and a customer-first mindset, social media efforts quickly become a stream of disconnected posts that do little to build brand affinity or drive conversions. This checklist is designed for …

Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.
The post Server-Side vs. Client-Side Rendering: What Google Recommends appeared first on Search Engine Journal.

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous. In our study of 96 martech and marketing operations leaders, 87.5% reported these … Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks Continue Reading »