Innovid Expands Harmony with Conversion Signals, Unlocking Real-Time Optimization; Google’s Display & Video 360 an Early Adopter
Launch Marks Major Step Forward in Meeting Industry Demand for Transparent, Outcome-Driven Optimization Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced the expansion of its Harmony solution with Conversion signals—independent performance signals that allow publishers and platforms to optimize in real time against actual business outcomes. Harmony’s Conversion […]