Measured Data Reveals CTV Delivers Strong Incremental ROAS Despite Minimal Spend by Enterprise Brands
New Measured Insights Report underscores that without incrementality measurement, CTV’s true business contribution cannot be reliably understood Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, released new findings in its 2025 CTV Insights Report, revealing that despite frequently outperforming Meta and Google in effective performance, Connected TV (CTV) channels are often severely underfunded […]