Powered by deep learning, AI Personas frees advertisers from static audience targeting to reach untapped customers in real-time Cognitiv, the leading advanced performance partner powered by deep learning, today announced AI Personas, a first-of-its-kind solution that transforms real-time consumer behavior data into dynamic audience profiles, revealing exactly which content triggers conversions to optimize targeting precision. […]

In a landmark move set to redefine how brands engage with the future of search, AdLift announced the launch of Tesseract, an innovative AI-driven platform. Tesseract is the first-ever tool designed to help brands, agencies, and marketers track and amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms, […]

Thanks’ partners with eBay UK as part of its rapid global retail media expansion. Thanks, the ad network turning post purchase monetization into moments of joy, announced its expansion into the UK, launching with eBay UK as its marquee publisher partner. Thanks serves native, non-disruptive ad placements at checkout across both desktop and mobile, giving […]

Research shows strategic shifts as marketers tackle top challenges: ROI, engagement, personalization and AI  Recently acquired by Validity, Litmus from Validity released its 2025 State of Email report, revealing how marketers are adapting to complex marketing landscape based on responses from hundreds of global email marketers. As email marketers navigate frequent mailbox provider updates, advancements in technology, complex […]

Cadent, the predictive advertising company, announced the expansion of its market leading predictive advertising capabilities by unifying its advanced artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud. Cadent will integrate over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This will extend Cadent’s real-time processing capabilities in […]

From Cisco to ServiceNow to Webflow, Sue Bostrom bets on the future of AI-first enterprise platforms Webflow announced the appointment of Sue Bostrom as an independent member of its Board of Directors. A seasoned operator and board leader, Bostrom has helped guide numerous companies through IPOs and has spent her career scaling category-defining enterprise software businesses. She was also […]

New Initiative Calls on Industry to Standardize Containerization Technology in Open RTB for Efficient and Scalable Ad Tech Deployment IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Containerization Project. The initiative addresses emerging challenges in the development and maintenance of programmatic infrastructure. Specialized bid enrichment and evaluation partners, […]

The integration enables clients to activate B2B audiences using AdLib’s DSP-agnostic infrastructure and measure results in Octane11’s purpose-built B2B analytics platform. AdLib Media Group, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and Octane11, the B2B data platform company bringing simplicity to enterprise analytics, today announced a strategic […]

Salsify’s global GDSN product also now supports additional regions, underscoring the competitive edge that GDSN + PXM unlocks for brand manufacturers Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced a significant enhancement to its Global Data Synchronization Network (GDSN) product with the launch […]

Doceree, the world’s first global network of physician-only platforms for programmatic messaging, announced the integration of its cutting-edge AI-first solution—Spark with Epic, one of the largest electronic health record (EHR) systems in the US. With this expansion, Doceree aims to enhance the capabilities of EHR platforms, providing them with new and wider opportunities to engage […]