Shoppable TV Ads Won’t Work. Here’s What Marketers Should Focus on Instead
The ad tech industry is betting big on shoppable TV as the next frontier in connected TV advertising. It’s a seductive promise: viewers see a product during their favorite show, click a button on their remote or scan a QR code, and complete a purchase without ever leaving their couch. It sounds like the perfect […]
Shoppable TV Ads Won’t Work. Here’s What Marketers Should Focus on Instead Read More »