Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
The post Why We Need To Talk About Young People appeared first on Search Engine Journal.

New innovations in advanced AI classifiers and customizable contact summaries empower organizations with deeper insights, faster discovery, and greater operational efficiency CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced several new and enhanced AI capabilities that strengthen its market-leading platform. These updates deliver greater personalization, enhanced contextual understanding, […]

KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion. KIVI is bridging the gap between iconic content and sophisticated CTV demand, managing a diverse portfolio of premium […]

If consumers start shopping through AI prompts, ChatGPT could rival search as a demand-capture channel—redirecting ad budgets.

Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising.
The post How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era appeared first on Search Engine Journal.

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.