Greg Castro, VP, Global Partnerships at Mobvista looks at how advances in AI are redefining the mobile advertising landscape and how developers can leverage the opportunity. Artificial intelligence and automation technologies are propelling a shift in ad creative production, helping advertisers move from static, passive ad formats to more dynamic, interactive experiences that are proven […]

In the dynamic world of business, managing brand perception is a critical task. It is the compass that guides consumer behavior and, ultimately, the success of a brand. However, in today’s data-driven era, traditional methods are no longer sufficient. The key to effective brand perception management now lies in leveraging data. Data-driven strategies provide actionable […]

Be the shortcut to their success. — Mike Martin (@MikeMartinGB) May 13, 2025 from Twitter https://twitter.com/MikeMartinGB May 13, 2025 at 09:58AM

@DovySimuMMA He’s doing well in everything, he should leave fighting in the rear view and become a politician — Mike Martin (@MikeMartinGB) May 13, 2025 from Twitter https://twitter.com/MikeMartinGB May 13, 2025 at 08:46AM

Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape.
The post Cracking the SEO Code: Regain Control of Search Visibility in the Age of AI [Webinar] appeared first on Search Engine Journal.

Dynata, the most trusted source for reliable, accurate first-party data, announced the appointment of Tom Spaeth as the company’s new Chief Financial Officer. His proven ability to apply financial strategy and maximize company performance will enable the company to complete its transformation this year and assist in transitioning to growth and shareholder value creation. Spaeth replaces Steve […]

CMOs Pursue Productivity Gains As Marketing Budgets Stagnate CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets represented 7.7% of overall company revenue (see Figure 1). The annual Gartner 2025 CMO Spend […]

FOX Advertising announces the launch of the OneFOX converged media platform, powered by AdRise built on a foundation of AI-driven technology and tools. This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers. The genesis […]