Search News Buzz Video Recap: Google December Core Update Done, News Publishers Hit Hard, Frankenstein AI Recipe Horror & Happy New Year

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international SEO…

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From Campaigns To Control Planes: Why Martech Is Replacing Brand Strategy?

For many years, marketing worked with a clear division of labor. Brand strategy was the job of off-site leadership meetings, long-term planning documents, and well-thought-out stories about purpose, positioning, and promise. Execution, on the other hand, was tactical. It included campaigns, channels, creatives, and calendars that brought that plan to life. First first thinking, then […]

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From Ink to Video: LORii Launches The First Major Leap in Recommendations Since the Typewriter

In a crowded applicant pool, VidR cuts through the noise with authentic voices, facial cues, and nuances that written praise alone can’t convey. For centuries, the letter of recommendation has followed a familiar form: structured paragraphs on letterhead, formal prose, and a signature at the bottom. The recommendation letter has changed very little since the […]

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Belfast Digital Expert Warns Organic Search Traffic Fragmenting Across AI Platforms

ProfileTree founder says businesses relying solely on Google rankings face significant visibility loss as users shift to AI-powered search alternatives. A leading Northern Ireland digital marketing expert is warning businesses across Ireland and the United Kingdom that organic search traffic is fragmenting across multiple AI platforms, requiring urgent strategy changes before 2026. Ciaran Connolly, founder […]

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