Performance TV Becomes Advertising’s #1 Investment Channel as Marketers Navigate AI Disruption, Rising Costs, and the Fight for Attention

SEO /

tvScientific’s 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth tvScientific, the most sophisticated advertising platform for Performance TV, released its 2026 State of Performance TV Report, revealing that it has become the number one channel for […]

Performance TV Becomes Advertising’s #1 Investment Channel as Marketers Navigate AI Disruption, Rising Costs, and the Fight for Attention Read More »

StackAdapt Achieves EU–U.S. Data Privacy Framework Certification

SEO /

Certification reinforces StackAdapt’s commitment to GDPR-aligned privacy standards and enables trusted cross-border data transfers for global customers StackAdapt, the leading AI advertising and orchestration platform, announced that it has achieved certification under the EU–U.S. Data Privacy Framework (DPF), a European Commission–approved mechanism that enables the lawful transfer of personal data from the European Union to […]

StackAdapt Achieves EU–U.S. Data Privacy Framework Certification Read More »

OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, and Product to Build the Industry’s Most Intelligent SSP

SEO /

The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotion of three leaders across strategy, marketplace quality, and product. These appointments reflect the company’s continued investment in building the most intelligent supply-side platform. OpenX Technologies, Inc. announced […]

OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, and Product to Build the Industry’s Most Intelligent SSP Read More »

Adobe Experience Platform: Personalize Every Customer Journey in Real-Time

SEO /

Marketing and sales leaders face a common, frustrating hurdle: customer data is trapped in silos across the organization. You likely have web analytics in one place, CRM data in another, and offline purchase history buried in a third-party database. This fragmentation makes it nearly impossible to deliver a consistent, personalized experience to your customers. When…

Adobe Experience Platform: Personalize Every Customer Journey in Real-Time Read More »

10 Keys To An Effective Guest Blogging Strategy

SEO /

Guest blogging has been a pivotal strategy in digital marketing for years, evolving significantly since its inception. Despite changes in search engine algorithms and shifting digital landscapes, guest blogging remains a powerful tool for building brand awareness, establishing authority, and improving search engine visibility when done correctly. The benefits include: Increased Brand Visibility: Publishing content…

10 Keys To An Effective Guest Blogging Strategy Read More »

Scroll to Top