Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.
The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal.

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.
The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal.

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to these new experiences. Focus
on your visitors and provide them with unique, satisfying content. Then you should be well
positioned as Google Search evolves, as our core goal remains the same: to help people find
outstanding, original content that adds unique value. With that in mind, here are some things to
consider for success in Google Search all around, including our AI experiences.