Understanding Gender in Consumer Buying Behavior: Insights Over Stereotypes

Marketers have long leaned on gender as a quick proxy for customer behavior, but that shortcut is no longer sufficient in today’s evolving digital landscape. As consumers challenge traditional norms and embrace diverse, personal buying journeys, the most effective strategies are those rooted in insight—not assumption. Table of ContentsGender: A Useful but Incomplete SegmentShopping Style …

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In the Age of AI, Your Qualifications No Longer Matter—Your Output Does

Deadlines are getting shorter. Resources are disappearing. Budgets? Nearly nonexistent. The demands of modern work don’t just feel heavier—they are heavier. And while that pressure keeps building, so does the complexity of life outside work. The economy remains uncertain. Personal responsibilities multiply. For my wife and me, that now includes being the guardians for my …

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@ElonovMMA He isn’t mentally tough like the top fighters, he crumbled once he got hurt. Hurt someone like max, Justin or Dustin and notice the difference of how they respond.

@ElonovMMA He isn’t mentally tough like the top fighters, he crumbled once he got hurt. Hurt someone like max, Justin or Dustin and notice the difference of how they respond. — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 07:11PM

@ElonovMMA He isn’t mentally tough like the top fighters, he crumbled once he got hurt. Hurt someone like max, Justin or Dustin and notice the difference of how they respond. Read More »

Kochava Welcomes Renowned Media Executive Peter Naylor to Board of Directors

Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, announced that Peter Naylor has joined the company’s board of directors. With over two decades of experience as a global ad sales executive, Naylor has delivered revenue and created demand for leading media companies. Most recently, he served as Vice President of Advertising […]

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Snackable Media, a Leading Multicultural Ad Network, Acquires AdGrid.io to Boost Programmatic Tech

Snackable Media, a multicultural ad network founded by digital media executive Justin Barton and focused on helping small and medium-sized sites monetize their ad inventory, announced its acquisition of AdGrid, a leading publisher-first ad operations platform. The acquisition marks a strategic move by Snackable Media to expand its footprint in the digital advertising and ad […]

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