As businesses track every penny during uncertain economic times, marketing attribution has become a defining challenge. Nearly eight in ten B2B marketers say proving return-on-investment has grown significantly more important in the past two years, while almost nine in ten admit they struggle to measure the long-term impact of their campaigns. LinkedIn In today’s tightening…

Google is expanding AI Mode with Canvas travel planning, global Flight Deals rollout, and agentic booking for restaurants, events, and local appointments.
The post Google Extends AI Travel Planning And Agentic Booking In Search appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Time spent on converting new clients is one of the biggest pain points for any business. We’ve all experienced it: you research the opportunity, calculate a budget, put together a proposal – only to discover weeks later, it was a waste of time. Wouldn’t it be great to know before you even started the conversation…

Thanks, the customer-first native ad network on a mission to make people fall in love with advertising again, announced a new partnership with Oztix, Australia’s largest independent ticketing company. The collaboration integrates Thanks’ AI-powered post-purchase media monetisation platform across Oztix’s digital ecosystem. Fans can now discover contextually relevant offers from travel and dining to merchandise […]

Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence 78% of researchers predict AI agents will run more than half of all research projects by 2028 Qualtrics’ Ali Henriques: “The research teams embracing AI build advantages that latecomers will find difficult to overcome” Research teams still using […]