Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.

The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.

Here is a recap of what happened in the search forums today…

We’ve covered the What people are saying carousel and section within the Google Search results. We’ve covered the red live label for news stories. We are now seeing the two combined.

Google seems to be testing renaming the Shopping tab in Google Search from Shopping to “AI Shopping." Maybe the results in the new AI Shopping tab are more AI-driven?

Google is testing placing the citation cards/boxes at the bottom of the AI Overviews, instead of on the right-hand side, on the desktop search interface. This requires you to scroll to click on the sources and links for those AI Overviews.

Google announced that AI Mode will be coming to the Chrome address bar, Omnibox, soon. This means you can type in long queries and then select AI Mode to enter the AI Mode experience directly. Plus, you will be able to search the page you are on, using the Chrome Omnibox and get an AI Overview, where you can do follow-up questions in AI Mode.