Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this “is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."

Novel videos influenced $41M in brand revenue during BFCM, proving the impact of automated shoppable video at scale partnrUP, the AI-powered creator commerce platform, announced its acquisition of Novel, a leading Shopify video app built to help brands deploy UGC, influencer content, and social-first video across their storefronts to increase shopper engagement and conversion. The […]

Here is a recap of what happened in the search forums today…

ServicePower, a leading provider of field service management software, announced that it has partnered with longstanding North American distributor Marcone Appliance Parts. This collaboration will streamline operations and speed up procurement for service providers by integrating Marcone’s extensive parts inventory with ServicePower’s AI-driven platform. Doing so will provide the 13,000+ service companies using ServicePower immediate […]

ZS is growing its partnership with Salesforce, now bringing ZAIDYN intelligence directly into Salesforce’s Agentforce Life Sciences. Available starting in January 2026, this integration will boost sales and marketing performance. Its smarter omnichannel orchestration, field strategy planning and execution will equip life sciences teams to deliver therapies to patients more rapidly. This ZAIDYN integration empowers […]