Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.

Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.

Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I’ve never seen the label on Bing, until now.

This week…

Microsoft is testing a “Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."

Google’s John Mueller again spoke about the disavow link file. This time he said that while “most sites don’t need it, he added but "that’s not all sites." Some sites may indeed need to disavow links.

The marketing industry is currently obsessed with the final mile of Artificial Intelligence (AI)… scaling creatives, automating tasks, and utilizing predictions to maximize profits. Every day, we are flooded with a new tool, a new prompt, or an improved output from some AI-driven platform. Virtually every resource teaches us how to drive the car. But…