A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.

Google’s WebMCP protocol lets AI agents execute structured actions on websites via browser APIs. Is this the next frontier of technical SEO?

A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.

From GBP fundamentals to reviews and service pages, this framework helps you turn local visibility into consistent calls and booked jobs.

Beauty brand visibility in AI search is increasingly shaped by social discovery and third-party validation.

AI search runs on entity mass, not surface signals. See how citations and extractability shape AI Overviews and LLM visibility.

AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.

Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.

Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.

Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.