madSense and Symitri Unveil the Industry’s First Native OLM-Powered DSP Integration–Doubling Reach in Early Pilots
Partnership combines Optimized Language Model (OLM) intelligence with real-time decisioning to deliver walled-garden performance on the open web. madSense and Symitri have formed a strategic partnership to enhance open-internet addressability, enabling advertisers to do three things at once: reach more high-value audiences, increase relevance, and improve outcomes across the open web while respecting stricter privacy […]