Attain Advances OutcomeHQ into a Full-Stack Media Optimization Platform

Built on $700B+ in real purchase data, OutcomeHQ unifies performance workflows for faster, smarter media investment. Attain, a leading permissioned commerce data company that powers real-time purchase measurement and sales outcome signals for brands, announced substantial updates to OutcomeHQ, representing a powerful evolution of its platform that unifies consumer purchasing insights, audience building, activation, real-time […]

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Integrate and Demand Metric Survey Finds Lead Data Quality a Critical Barrier to B2B Marketing Growth

New State of Marketing Data 2025 Report Reveals 3 in 4 Marketers Say Lead Data Is Inaccurate or Non-Compliant Integrate, the industry leader in lead management and data governance, in partnership with market research leader Demand Metric, has released a new “State of Marketing Data 2025” report focusing on the challenges and opportunities defining the […]

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ActiveCampaign Research Finds Small and Medium-sized Business Marketers Using AI to Keep Pace with Larger Companies

New data from ActiveCampaign reveals AI is saving SMB marketers 13 hours every week – nearly one-third of the work week – with 82% now utilizing AI for marketing, and half using it daily ActiveCampaign, a leading autonomous marketing platform, released findings from its latest research report, 13 Hours Back Each Week, revealing that AI is […]

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GlobalMeet Introduces Communications and Operational Resiliency Solution

Private cloud webcasting and operator-assisted teleconferencing technology ensures communications resiliency amid crises, outages, and critical disruptions. GlobalMeet, a leader in virtual event technology, announced a new communications and operational resiliency solution designed to ensure business continuity and disaster recovery (BCDR) in the event of a cloud outage, cybersecurity incident, video meeting provider degradation, or other […]

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Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting

Comscore, a global leader in measuring and analyzing consumer behaviors, announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry’s understanding of what the world is watching. Once live, this data partnership and technology integration will expand Comscore’s cross-platform measurement capabilities, introducing new CTV program-level reporting and delivering greater granularity to […]

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Thryv Launches New HVAC Marketing Solution to Help Contractors Drive Growth

Thryv for HVAC helps businesses attract leads and grow recurring revenue Thryv Holdings, Inc., provider of the leading small business marketing and sales software platform, announced the launch of Thryv for HVAC, a marketing solution tailored specifically to heating, ventilation, and air conditioning (HVAC) businesses. Currently working with nearly 6,000 HVAC-related businesses, the Thryv team […]

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Omilia Appoints Marios Fakiolas as Chief Technology Officer to Accelerate AI-Native Innovation

Omilia, a global leader in enterprise conversational AI, proudly announces the appointment of Marios Fakiolas as Chief Technology Officer (CTO). Marios returns to Omilia at a pivotal time to lead the company’s next phase of technological innovation and drive its transformation into an AI-first organization. With a career spanning more than 20 years across defense, […]

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